Frontline Holdings Ltd. trading as Frontline Footwear was founded during the most significant crisis of our generation – the COVID19 Pandemic. Good friends, with a passion for the footwear industry, listened attentively to the reports coming from the frontline. From nurses and doctors run off their feet, to paramedics, police, couriers and hospitality staff, the common thread was evidently clear – proper footwear and footcare is paramount.

Our solution: stand in the gap for those too tired to get to the shops themselves, or too pressed for time to do the research. Frontline's innovative footwear has been meticulously selected according to European safety standards, designed for everyday Frontline heroes working within the United Kingdom.